For the last 3 months I’ve had the immense pleasure of leading the marketing charge at ServiceTitan, a bootstrapped, profitable, fast-growing, SaaS startup in Glendale CA.
ServiceTitan is unique in many ways – from the founders and their story, to the (“unsexy”) vertical the company is seeking to own, and on a personal level it’s been incredibly eye opening to see how how one operates in a bootstrapped, profitable and hypergrowth environment versus a venture-capital backed, unprofitable and hypergrowth environment. We have a LONG way to go on the marketing/branding front to achieve our near-term goals – but it’s a wonderful challenge. I also love applying the principles of B2C growth-hacking and customer acquisition/retention that I’ve developed over the past couple of decades to the B2B marketplace – and the team is absolutely stellar.
To briefly describe the company, ServiceTitan is the premier provider of Mobile Cloud-Based Management Software solutions for a specific vertical of businesses known as “Home Services” — encompassing local plumbing, HVAC, and electrical service companies nationwide. ServiceTitan provides an end-to-end solution including robust Customer CRM, Intelligent Dispatch, comprehensive Analysis tools, Internet and Offline Marketing Management, Mobile Upsell via Field Techs, and Accounting Integration with Quickbooks.
ServiceTitan has been the the first startup that I’ve been involved with that was the brainchild (and the blood sweat and tears for the past 6 years) of two TECHNICAL co-founders; and I have to say I LOVE working with Ara and Vahe – it’s just amazing to find two founders who are humble, smart, and if they need to, can (themselves!) pull an all nighter and change on a dime the code of the core product, the website, anything – versus having to rely on a “dev team” or “an agency” to make something happen. These guys know business, are not “brogrammers,” but man they can code and so they know the product inside and out.
I’m not going to write too much more about ServiceTitan here – but I encourage you to check out the company – like most startups the company is in full-on hiring mode – but unlike many it is already profitable, has a product that is fully developed and deployed in the marketplace (versus seeking product/market fit) and is truly GREAT and well received by customers (which makes marketing a LOT more fun!), has incredibly high barriers to entry due some nuances of the market niche it has staked out, and despite massive growth in the number of customers coming onboard in the past two years since formal launch has experienced practically zero churn.
I can’t wait to see how this story continues to unfold!