With broadband to the home penetration scaling ever higher, and the ability to produce high quality informational videos dropping in price, it seems like a no-brainer to me that more and more companies should be adopting web video elements as integral to their online presence/web pages.  This is distinct from the use of Video Advertising (pre-roll, post-roll, etc.) - but rather, the use of 45 second to 90 second videos that are designed to tell a product/service/company story in a much more compelling way than simply text or graphics or even Flash animations/video.

We’ve known for a long time that TV advertising is compelling because of what one can accomplish with full motion video and accompanying audio; the storytelling possibilities, the emotional connection, the explanatory visuals, etc.  In short, if a picture is worth a thousand words, a video is worth a thousand pictures.

The SoundView Group just completed a product sizzle video for one of our clients who sells a market-leading “Over the Top Set Top Box” called PopBox.  It will go on the company’s website but also be distributed on other outlets.  I’ve enclosed a link to the video at the bottom of this post - it’s much more exciting than simply describing a product via a web page.  I hope to continue to see wider and wider adoption of these types of videos in the near future given how inexpensive they are to produce.

PopBox Video - created by www.soundviewgroup.com