If you are like a lot of my clients you might not have taken a look at your Website – all parts of it – on an iPad or other tablet recently.  And you might not have looked at your Google Analytics report to realize just how high the percentage of people viewing your site on a tablet (iPad specifically), or iPhone has become.  I was guilty of this myself recently – despite being an owner of more than one “i-product.”

I’m bringing this up because the rise of these devices means you have to take a look at your web presence in case it requires small (or not so small) tweaks to make the experience work on devices that now may comprise up to 20% of your traffic – more depending on your specific vertical or demographic.  I’m not suggesting one HAS to create a TRUE, dedicated mobile site – although that they may be warranted for some – but rather that you ensure that there are, for instance, alternatives to Flash on your site that can be triggered, and that you go thru each menu, including your main nav systems, button, page, and key function on your site to ensure that it works on the iPad and iPhone.  I’m betting that like my site and most others I’ve been to – something won’t work correctly – and that means you are losing potential customer interest and worse, revenue.

So find someone’s iPad if you don’t have one – and do a quick self-audit of your website on it – and make sure that on this new platform you are providing an experience that meets your business standards.