My father worked for IBM for his entire career. We had the first IBM PC at home - and although I had nothing against Apple (nor did my dad) growing up and in college and after I just never became a Mac person. So it doesn’t surprise me that I ended up being a Blackberry user as an adult.
But within the mobile marketing ecosphere it seems that all the most innovative things in the space occur within the realm of the iPhone (although I personally love VLingo, Viigo, and Youmail for my BlackBerry.)
Whether it’s the App Store or the Ocarina, knowing what’s going on with the iPhone matters to me as a marketer. Never mind that the Nokia / Symbian OS dwarfs the penetration of the iPhone worldwide - I hear the “Do I need an iPhone app?” question more today from clients than any other mobile-related question.
So I’m left to wonder - do I need to buy an iPhone now to make sure I’m always in the know? And what happens if Android really starts to take off - am I going to find myself choosing from one of three phones to take with me each morning?
Tags: iPhone, Mobile app, Mobile Marketing