If you do Direct Response TV I can’t imagine why you wouldn’t at least experiment with Google TV. And if are a direct seller, and you haven’t tried Direct Response TV with Google TV as your first foray into the medium, you’re potentially missing out on a real gamechanger for your business. Why am I such a fan of Google TV? Here’s why:
• Lets you test out every major cable net for a fraction of the cost of other buys; I’ve readily bought spots at a $0.50 CPM on major networks
• Lets you test any and all times of day for your spots
• Lets you try multiple length spots (:30, :60, :90) with ease
• Lets you with a relatively high degree of accuracy know how many impressions and responses you got. That way you can easily compute % response for budgeting purposes (which is almost impossible to do initially through traditional DRTV buys). This is critical if you choose to later make a larger buy than just the Echostar platform that GoogleTV uses
In short, it’s the best test medium for DRTV out there – and it’s simple to use. For $5,000 a week you get all of this – and when we can create a solid commercial for $10-20k, it’s basically under $40,000 to find out in a month if you’re on to a medium (TV) that can radically change your business. And if it is, we scale onto other bigger platforms seamlessly because we know from our Google TV tests what networks to buy (with greatly reduced risk). I really think Google TV is an undiscovered gem – contact me to find out if it’s right for what you are contemplating.
