Seth Baum has 15+ years of marketing, sales and website product development experience on both the client and agency sides of the business, and has worked in marketing and operational roles at two venture capital-backed startups as well as for publicly traded companies.
Seth founded The SoundView Group in 2008 to utilize the strategic, creative, media, and go-to-market approaches he had developed throughout his career on behalf of clients seeking world-class execution without the overhead of traditional full-service agencies.
Based in Los Angeles as a Marketing Consultant, Seth is a magna cum laude graduate of Harvard University with an MBA in Marketing and Technology from The Anderson School at UCLA, where he is also a Guest Lecturer in Marketing and Advertising.
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Spot Runner Advertising Agency – Head of Client Strategy (National Accounts); created groundbreaking messaging and media strategies for dozens of mid-sized firms and Led Product Marketing/Development of National Account Group's Direct Response Service Offering
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DIRECTV Inc. – Director of Acquisition Marketing; led the firm's nation-wide acquisition marketing efforts in capturing subscribers from cable companies
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DIGITAS Agency – Engagement Director responsible for
leading Web Product Development team that redesigned www.Williams-Sonoma.com
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Petstore.com – Director of Online Marketing
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Channel One Network – Director of Business and New Product Development
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Mercer Management Consulting – Consultant
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Client Solutions
The SoundView Group's lean business model as a Los Angeles-based marketing consultant allows it to realize significant cost savings for its clients.
Depending on client need, we utilize a virtual team of online and offline experts (in creative production and media planning/buying) selected for both their years of subject matter expertise and their low-cost business models.
| Marketing and Sales Philosophy |
| 1. |
Always start with a clear positioning for the brand or product.
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| 2. |
Make sure every marketing and sales touch point (website, collateral, email, phone call, meeting) plainly describes how the company/product addresses the needs of the customer. |
| 3. |
Test and learn, test and learn. It’s the only way
to maximize ROI. |
| 4. |
You can be successful with any size budget –
a smaller budget just means making tough
choices concerning what marketing channels
to utilize. |
| 5. |
All marketing is about response that leads to a sale – direct response simply happens TODAY, sales driven by equity in the brand happen sometime in the future. |
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Advertising Philosophy
Creative: There is no fixed ratio between impactful creative and budget.
Media: No matter the advertising medium (online or offline), our chief concerns are response and measurement.
Methodology: research, test, measure, learn, optimize, and maximize.
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