PEOPLE

Seth Baum
Managing Director

Seth Baum has 15+ years of marketing, sales and website product development experience on both the client and agency sides of the business, and has worked in marketing and operational roles at two venture capital-backed startups as well as for publicly traded companies.

A Los Angeles Marketing Consultant, Seth founded The SoundView Group in 2008 to utilize the strategic, creative, media, and go-to-market approaches he had developed throughout his career on behalf of clients seeking world-class execution without the overhead of traditional full-service agencies.

Based in Los Angeles as a Marketing Consultant, Seth is a magna cum laude graduate of Harvard University with an MBA in Marketing and Technology from The Anderson School at UCLA, where he is also a Guest Lecturer in Marketing and Advertising as well as an Invited Lecturer on Social Media at USC.

Key Positions Held:

  • Reputation.com – Interim Head of Acquisition Marketing responsible for leading team and agencies charged with Customer Acquisition through Offline Mass Media (DRTV/Radio) and Online (Display, PPC, SEO, Email Drip Marketing, Lead Buying)
  • Alchemy Worldwide Direct Response – VP Marketing for 6 Week Body Makeover and Food Lovers Fat Loss Direct Response products; responsible for offline and online media buying, customer acquisition and conversion, media buying and optimization, product websites, SEM/SEO, and Social Media Marketing
  • Spot Runner Advertising Agency – Head of Client Strategy (National Accounts); created groundbreaking messaging and media strategies for dozens of mid-sized firms and Led Product Marketing/Development of National Account Group's Direct Response Service Offering
  • DIRECTV Inc. – Director of Acquisition Marketing; led the firm's nation-wide acquisition marketing efforts in capturing subscribers from cable companies
  • DIGITAS Agency – Engagement Director responsible for leading Web Product Development team that redesigned www.Williams-Sonoma.com
  • Petstore.com – Director of Online Marketing
  • Channel One Network – Director of Business and New Product Development
  • Mercer Management Consulting – Consultant

CAPABILITIES


The SoundView Group's lean business model allows it to realize significant cost savings and quick turnaround for its clients, while seamlessly managing best-in-class resources that provide deep subject matter expertise.


Areas of Expertise

  • 1.
  • Messaging and branding (research and synthesis of key marketing messages, and execution in Website development, DRTV, Radio, online advertising, print, outdoor, and direct mail)
  • 2.
  • Online marketing, media buying, and analytics (SEO/SEM, Online Display Advertising, Affiliate Marketing, Online Video Advertising, Social Media Marketing)
  • 4.
  • Multi-channel Demand Generation and lead nurturing programs
  • 5.
  • CRM and “drip” marketing,e-nurture process implementation for lead / email upsell marketing



Vertical Specialties

  • 1.
  • Online Reputation Management
  • 2.
  • Direct Response Industry (infomercial products/advertising as well as short form) and offline drive to web and callcenter (if applicable)
  • 3.
  • B2B and B2C multichannel marketing
  • 4.
  • Online Education and Remote Learning
  • 5.
  • E-commerce UI/UX, buy flow and user pathing
  • 6.
  • Television (distribution, advertising/targeting, and content development)
  • 7.
  • Health, Fitness, Wellness, and Weight Loss