PEOPLE

Seth Baum
Managing Director

The Founder and Managing Director of The SoundView Group, as well as the previous CEO of The Soundview Media Group, a TV Media Planning and Buying Agency, Seth Baum has 20+ years of offline and online performance marketing experience on both the client and agency sides of the business, and has worked in marketing and operational roles at multiple venture capital-backed startups as well as for publicly traded companies.

Seth is a magna cum laude graduate of Harvard University with an MBA in Marketing and Technology from The Anderson School at UCLA, where he is also a Guest Lecturer in Marketing and Advertising as well as an Invited Speaker at USC's Master's in Human Behavior Program. Additionally he is honored to teach as a Marketing Instructor at the UCLA Extension School, where he teaches a class on Integrated Marketing Communications.

Key Positions Held by Seth Baum:

  • ServiceTitan Inc. - Chief Marketing Officer
  • M-GO.com – Vice President of Growth and Performance Marketing (Acting) responsible for leading team and agencies charged with growing userbase and lowering CPA for new entrant in the streaming movie and TV vertical
  • Reputation.com – Head of Performance Marketing (Acting) responsible for leading team and agencies charged with Growth Marketing through Offline Mass Media (DRTV/Radio) and Online (Display, PPC, SEO, Email Drip Marketing, Lead Buying)
  • Alchemy Worldwide - Vice President, Health and Wellness Performance Marketing for 6 Week Body Makeover and Food Lovers Fat Loss Direct Response products; responsible for offline and online media buying, customer acquisition and conversion, media buying and optimization, product websites, SEM/SEO, and Social Media Marketing
  • Spot Runner Advertising Agency – Head of Performance Marketing Television Creative and Media Buying (National Accounts); created groundbreaking messaging and media strategies for dozens of mid-sized firms and Led Product Marketing/Development of National Account Group's Direct Response Service Offering
  • DIRECTV Inc. – Director of Acquisition Marketing; led the firm's nation-wide performance marketing efforts in capturing subscribers from cable companies
  • DIGITAS Agency – Led Product Management team responsible for complete redesign of main website and bridal registry at www.Williams-Sonoma.com
  • Petstore.com – Director of Online Marketing
  • Channel One Network – Director of Product Development
  • Mercer Management Consulting – Consultant

CAPABILITIES


The SoundView Group's uniquely lean business model allows it to assume varied assignments for clients, and realize significant cost savings as well as quick and flexible turnaround of strategic and tactical marketing deliverables.


Areas of Expertise

  • 1.
  • B2B and B2C Marketing Tech stack evaluation, strategy lead, project integration, and creation of company-specific messaging/nurture flows.
  • 2.
  • Omnichannel Performance Marketing: Social, Content Marketing, Digital and Traditional Paid, Earned, PR and Brand Management
  • 3.
  • Growth Hacking and CRO (Conversion Rate Optimization)
  • 4.
  • Outsourced Head of Marketing - serve as a resource that can be dialed up or turned off within days to act as client's marketing lead across all internal activities and external agency management without incurring overhead costs
  • 5.
  • CRM - Comprised of e-nurture program strategy and creative execution, Marketing Automation program implementation, and email "drip" marketing


Specialization

  • 1.
  • Subscription Marketing
  • 2.
  • Performance Marketing - Offline and Online (including content marketing, native, programmatic display, SEO/SEM)
  • 3.
  • SaaS Marketing: Advocacy Marketing, Marketing Tech Stack Strategies, Customer Success Management Strategies
  • 4.
  • Legal Cannabis Marketing
  • 5.
  • Video Marketing and Advertising - Go Beyond the Explainer Video into True Branding (without spending a fortune)