The SoundView Group is a marketing and media buying firm that works with clients in the E-Commerce or Online Lead-Gen business who are seeking to maximize their ROI (versus awareness) and profitably scale their business utilizing National Television Advertising and/or Online Video.
Our approach to TV media buying and optimization decisions is predicated on analyzing lift as seen through increased website visits through direct and search-driven channels. To do so we use proprietary TV media attribution tools that are quite different than those utilized by buying firms that haven't embraced the unique needs of drive-to-web TV advertisers.
Lastly, we are NOT a DRTV shop - we instead utilize a fusion buying model of fixed placement and some national DRTV buys. We find that .com marketers embrace our focus on their niche, our buying strategy, and certainly our analytics because it feels like what they are used to seeing in their digital dashboards.